Zilin Deng
I'm a design student at York/Sheridan Program in Design.
Passionate about creating awesome products and experiences!
Finding opportunities to inspire, educate, and delight.
Some of my hobbies include...
Curating Playlists, Marathon Running, Bouldering
Actively seeking new opportunities!
Interested in working together? Let's grab coffee!
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Queen Elizabeth Park

Modernizing an outdated community centre experience


The Queen Elizabeth Park Culture & Community Centre is one of the largest venues in Canada to house a diverse collection of artistic, cultural and active living program opportunities, and cultural organizations.

Active Oakville, and Iris Oakville are the current web platforms that are used by community members at the Queen Elizabeth Park for schedule accomodations, and class registration.

Over the course of the semester, our challenge was to create a solution that would streamline how community members recieved event information.

Some questions asked:

    • As a Studio Member, when do I have access to the studio drop-in sessions?
    • As someone new or visiting the QEPCCC, how can I find more information about the diverse program opportunities?

The Problem

The current web platform falls short of communicating key scheduling details through its heavy-handed visual design, and inadequate information architecture.

As a consequence, community members prefer to contact customer support as their primary source of information. Meanwhile, representatives working at the front desk describe experiencing growing pressures in their workflow as a result of user bottlenecking.

Competitive Research

Expanding beyond observational research, I wanted to learn more about how other products tackled event scheduling, and registration.

    Whats working?
      • Modular design components, establishing repeatable UI patterns.
      • Displaying condensed information in list view, drill in for details.
      • Filtering through entries, direct search as a secondary component.
      • Strong visual hierarchy in terms of grouping key information.
    Learning Outcomes
      • Capturing schedule availability is the crux of the challenge.
      • Design for trust, users should feel comfortable making decisions.

Defining Clear Scope & Objectives

The initial research phase made it easier to define the scope of the project. Here are the main objectives we’re set to tackle:

    1. Introducing a cohesive design system, refining the information architecture and improve visual hierarchy.
    2. Ensure users can achieve their tasks with minimal friction.
    3. Designing for accessibility.

These objectives would make searching for schedule information, and enrolling in classes more convienent.

If your interested in reading the full research documentation,
I’ve provided a link here.

Laying the Foundation

I started building out rough userflows to envision how community members would go about completing their tasks efficiently.

    1. Searching and Viewing Activities
      • The main feature of the web platform
      • Returning users should be able to glance at key information
    2. Class Enrollment
      • Online enrollment should be more evident to users
      • The process of enrolling would delight in simplification

Working with members of the Queen Elizabeth Park, I went through the process of validating each userflow based on their feedback.

User Testing

To summarize the findings, the current visual design failed to communicate the user goals. As a result, members found it difficult to navigate the website.

If your interested in exploring the initial low-fidelity prototype,
I’ve provided a link here.

Establishing a Design System

In response to the feedback, I allocated my resources into crafting a unified visual language. Using the design system as a guideline would strengthen the voice of the product, and create alignment.

An iterative process

I spent a majority of my time iterating over several approaches.
Not being outcome dependent allowed me to move quickly and get a feel of what was working and what wasn't.

If your interested in viewing the visual process documentation,
I’ve provided a link here.

A timelapse of the different iterations and refinements
that went into designing the program description component.

The result of an on-going process, each component is the byproduct of a data-driven, user-focused design approach to problem solving.

The Solution

The Queen Elizabeth Park Culture & Community Centre is one of the largest venues in Canada to house a diverse collection of artistic, cultural and active living program opportunities, and cultural organizations.

Save time. Stay focused.

Frequent members of the Queen Elizabeth Park, navigate the daily schedule with ease. Find the information you need to plan your visit.

The new landing page eliminates needless distractions.
A list view helps organize events based on chronological order.

Explore new and exciting programs available at the community centre.
Filtering by general interests can help users find their next hobby.

Tailored to your needs.

Take pride in keeping organized and plan around your own schedule. Stay in the loop by adding repeated events to your personal calendar.

Drop-In programs happen frequently, and are low-commitment.
The layout enables users to obtain information and make decisions quickly.

Taking the first step just got a lot easier.

Meet new people, make new discoveries, grow within the community. Signing up for classes at the Queen Elizabeth Park can be a rewarding experience for all members.

Registering for classes shouldn't have to feel like a turn off.
The new design intends to alleviate the pressures when decision-making.


Overall, I believe this project was a successful learning experience with several positive outcomes. I was able to realize the potential of working through several iterative phases of building a better product.

If I had more time, I would have continued to create flows for signing up and completing the transaction. From a minimal viable product perspective, I'm proud that community members can easily achieve a majority of the goals without the added sign up. Keeping the experience super lightweight.