Intersecting science and aerospace technology,
Galunite is a ficticious research and development program aimed to foster innovation,
and creative thinking amongst the next generation of space pioneers.
The challenge of this exercise was to create an animated title card sequence for a ficticious institution, organization, or campaign.
Finding ways to convey tone, purpose, and meaning, whilst restricting ourselves to the primary use of typography elements, composition, and time.
Using the word play activity to generate a wordmark. We were tasked with creating a name by mixing the first, second, and third syllables from three separate three-syllable words.
Having recently watched the SpaceX livestream. It wasn't difficult to imagine the untapped resources lying just beyond our solar system. I've decided to frame this ficticious brand around the idea of being the next generation of space pioneers on this mission for discovery.
During the initial ideation process, I was inspired by classic films, animes, and posters. Titles like 2001: A Space Odyssey, Akira, Ghost in the Shell, all films considered "ahead of their time".
Once I had identified the wordmark, I created a series of rough frames that would highlight the key sequences. My approach was to come up with a unique and creative animation for each letter.
A majority of the typographic animations draw inspiration from observing astroid collisions in outer-space, I wanted to mimic shattered objects floating in zero gravity, while simultaneously rifting off the static interference produced by older analog technologies.
Since this was my first time using Adobe After Effects, interpreting the voice of the ficticious brand was not my highest priority.
I used this opportunity to familiarize myself with the tools, and to explore its capabilities. Along the way, I was able to have fun, and learn more about the process involved with motion design.
If I had more time, I would have alocated more resources towards telling the story behind the brand.